About Us
Traditional & Malaysian Style of Baking
Kee Heong, traditional and Malaysian style of Baking. Mr Khor Bee Seng, the founder of Kee Heong Food Industries Sdn Bhd, entered into his own small confectionery in the beginning of 80's. Initially, Mr Khor operates his small confectionery at home which located at Salak South New Village, Kuala Lumpur. At that time, the confectionery mainly produces green bean paste cake, Kaya Puff and the wedding ceremony biscuit which generally known as "The Biscuit of Marries off a daughter". Initially it caters for the neighborhood business which later has embark in the surrounding area of Salak South New Village. As a result of Mr Khor's Principle of Management, i.e. to produce the genuine goods at a reasonable price, hard work and manage the confectionery attentively, Kee Heong Wedding Biscuit, since old days, has obtains a very good response and market demand.
Entering into 90's, Mr Khor starts producing the Manchu pastry — "Sha Qi Ma" or better known as Honeycomb Cookies. Sha Qi Ma is very popular in Chinese society of the South-East Asia. With the full encouragement and support from the family members, endless of diligently research and examine the mixture ingredients, new recipe, baking technique and finally, Mr Khor has successfully produces a special texture, moist, unique, appetizing, delicious and saleable Sha Qi Ma. And now, Kee Heong’s Honeycomb Cookies has becoming one of native product and the tourist will not resist buying as a gift or souvenir friends and relatives when they visit Malaysia.
With more than 20 years of diligently experience, Kee Heong, is now being manage by the second generation. The production of cookies and pastries are gradually tended to be more diversify, besides the Kee Heong Honeycomb Cookies, Wedding Biscuit, Kee Heong also produces the pastries or cookies for festive celebration, such as Love letter (Kuih Kapit), Peanut Biscuit' and moon cake during Mid Autumn festive celebration.
In September 2006, Kee Heong has moved into a double story building factory which sets with the traditional baking skills with modern technology and the newest packaging technique and this will enable the customers to enjoy the delicacy and hygienic Kee Heong's cookies and pastries.
Kee Heong pledge that in order to continue the growth of family confectionery business and these Malaysian Chinese's unique food culture, as always, Kee Heong will carry on in research and produce more products and achieving another peak of success.
